Active Thames Valley Apprenticeships

Sales Apprentice Case Studies

Daniella Motors Her Way To Success: Sales Apprentice, Daniella Kamentschuk

Motor Parts Direct (MPD) opened its first branch in Kettering in 2000, supplying car parts to independent garages. The company has continued to expand and is now one of the largest independent suppliers of parts to the motor industry. Daniella Kamentschuk joined the company a few years ago as a part- time driver, but she knew where she wanted to go, within the company, and was prepared to work exceptionally hard to get there.

Daniella approached the MPD management team and expressed an interest in completing a Level 2 Sales Course. Her enthusiasm and proactive attitude impressed her bosses, and she was signed up for the course. Daniella read everything she could to broaden her sales knowledge and literally went the extra mile, accompanying the branch rep on sales appointments on her days off to gain confidence and experience. Fully supported by her management and colleagues, Daniella completed her course through ATG Training. ATG provides a diverse range of training from its purpose-built apprentice site in Buckinghamshire. Daniella’s potential was recognised, and she was offered a trainee reps position, dividing her time between the company’s new Maldon office and the established branch at Chelmsford.

Daniella is doing very well and has already gained customer loyalty and achieved some very large sales. Concerns had been expressed that the new branch may struggle to meet their opening budget in their first year, but Daniella is on track to exceed that budget in just a few months!

Daniella’s regional manager Darren Bigwood sums up her qualities, “Daniella is a bubbly character with lots of enthusiasm. She is very confident and likeable; necessary attributes for a successful sales rep, and she wants to get on in life and better herself. We will continue to support her to do that, secure in the knowledge that she will return our investment in her. The opportunities for promotion, to Branch Rep, Business Development Manager and beyond are attainable if Daniella chooses that path.”

Daniella has always had an ambition to works in sales and has a good knowledge of cars and their mechanics, so this career path is a perfect route for her to realise her ambitions. “I love my job. I enjoy talking to people, being out and about, and achieving something at the end of the working day,” she says. “When I started the course at ATG Training, I wasn’t sure it was right for me, but they were very supportive, and I soon saw how much it was going to help me. I would recommend ATG Training, and putting yourself forward to do courses that will improve your knowledge and skills, to anyone who wants to get on in their job.”

She may have started out her career with Motor Parts Direct as a part- time driver, but Daniella’s ambition is to become a member of the management team; her personal drive and determination will no doubt help her to realise that goal.

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